Using Pinterest for Business

Are you looking for new and dynamic ways to expand your business's social media presence and online engagement? One way to do so is through using Pinterest. Pinterest is a social media platform that functions like a search engine featuring images and videos. "Pinners" use Pinterest to create "Boards," organized collections of ideas on a variety of topics that include everything from recipes to try, inspirational quotes to live by, or décor ideas for one's home. However, Pinterest can also be an effective marketing platform to promote your business.

On Pinterest's business page, it states, "Pinterest is where people feel safe to explore new ideas and try new things. They're looking for inspiration, and they're looking for you." Pinterest can satisfy a variety of business needs, such as increasing brand visibility, generating traffic to your site, and building rapport with customers.

• Create a Pinterest Business Account

  First, you will have to create a proper Pinterest account to best represent your business. Select a high-quality image that is representative of you or your brand. Images should be 165x165 pixels to fit properly. Make sure this is a high-quality image of your company's logo or a high-quality image of you if you are the face of your brand. This is what will be seen first by users, so you want to make sure it is a good image.

  Next, you will add a bio that is concise and descriptive, one that details who your company is, what services you provide, and who it is you provide service to. After this, you will provide a link to your website, sales page, or any other page you are intending to drive traffic to. Your username should be representative of your brand and be user-friendly, easy to spell, read and remember.

  After this, you will provide a link to your website, sales page, or any other page you intend to drive traffic to. Your username should represent your brand and be user-friendly, easy to spell, read and remember.

• Use Visually Captivating Content

  A picture is worth a thousand words, especially on Pinterest. Since Pinterest is primarily an image-based social media platform that also functions as a search engine, it is important to use high-quality intriguing images that captivate visitors' imaginations and motivate them to save your images to their boards or share with their friends. Use images that are relevant to your business, the services you provide, and your targeted customers. Using high-quality photographs, graphic design or illustrations is a way to grab users' attention. Also utilizing infographics is a great way to combine the visual aspects of Pinterest with information about your business.

  Your images or "pins" should be 1,000 pixels wide and should engage your audience in a variety of different ways. Using a combination of photographs, infographics, quotes, humorous content, video, how-to guides/tutorials, etc. will help keep your content fresh and engaging. Regularly posting a variety of content one to two times a day or a few times a week will help your engagement and will generate more followers on your account. There are ways that you can schedule pins in advance which will save you time and effort. The Pinterest scheduler tool is a free way to schedule pins in advance, on Pinterest itself, without using a third-party app. There are also apps, such as Tailwind, that can be used to schedule future Pinterest pins.

  Regularly posting various content, one to two times a day or a few times a week, will help your engagement and generate more followers on your account. There are ways to schedule pins in advance, saving you time and effort. The Pinterest scheduler tool is a free way to schedule pins in advance, on Pinterest itself, without using a third-party app. There are also apps, such as Tailwind, that can be used to schedule future Pinterest pins.

  Always add a link to your website, sales page, or blog post in your pins' captions that will help drive traffic to your site and ultimately can increase engagement and result in new conversions.

• Develop Your Brand Identity

  Through the content you share in your pins, you can establish and define your brand identity, company ethos, and your company's desired look and style with your followers. This can help you stand out from the crowd as distinctive and unique and can help further target your intended customers and clients. By posting things like popular or inspirational quotes you can display your company's perspective in the marketplace and the world as a whole.

  People can learn more about what you or your company believe in and represent through your products and services.

People can learn more about what you or your company believe in and represent through your products and services.

• Properly Create Your Pinterest Boards and Pins

  Your boards can be viewed as online bulletin boards or folders to organize your various pins that relate to different aspects of your business. When creating your board titles, focus on creating titles that utilize keywords that are related to the aspect of your business you will be posting or "pinning" to that particular board. In the description of your boards, add lots of related keywords as well. Create board covers, which should be images with titles that relate to the subject of each board. Organize your boards so that your boards appear in the order that displays your most popular boards first.

  Each pin you post should utilize relevant keywords in its title as well as in its description. Use specific titles for your pins to better target your intended audience while using the Pinterest search engine looking for ideas. For ideas on pin titles, you can type in your keywords in the Pinterest search engine and see what other titles are shown.

  Other unique ideas for boards that can help with customer engagement could be boards relating to customer testimonials and boards related to special events or promotions, with outbound links to your sales page or website.

• Gain Pinterest Followers

  One way to gain followers is to follow other users as well as share some of their related content by "re-pinning" it to some of your boards. Pinterest users will appreciate this and will follow you back, especially if you both share related content. Interacting with users and customers who comment on your pins will also help grow your Pinterest account.

  Adding a Pinterest link or tab on your website, blog, business cards, etc. will also help people find and follow you on Pinterest. This will help you gain other new followers, as many who follow you will likely share some of your content on their own Pinterest accounts, that new potential followers will see. Add your Pinterest link to all of your other social media pages, such as Facebook, Instagram, and Twitter, to increase your engagement and traffic.

Bottom Line: By using Pinterest, you can engage with customers in a unique and dynamic way that captivates their imagination through using visually appealing images and video. This will help share your business's products and links to new potential customers and can help grow your online following and customer base.

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